<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="500" height="532" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/21.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6507" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/21.jpeg 500w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/21-282x300.jpeg 282w" sizes="(max-width: 500px) 100vw, 500px" /></figure>



디지털 시대에 우편으로 패션쇼 초대장을 받는 것만큼 기분 좋은 일은 없을 겁니다. 특히 그 우편을 보낸 브랜드가 ‘메종 마르지엘라(Maison Margiela)’라면 더욱 그렇죠. 



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="563" height="565" data-id="6509" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/1-4.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6509" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/1-4.jpeg 563w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/1-4-300x300.jpeg 300w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/1-4-150x150.jpeg 150w" sizes="(max-width: 563px) 100vw, 563px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="564" height="526" data-id="6508" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/2-4.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6508" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/2-4.jpeg 564w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/2-4-300x280.jpeg 300w" sizes="(max-width: 564px) 100vw, 564px" /></figure>
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그들은 해체주의적이고 독창적인 디자인을 선보이는 만큼, 평범하지 않은 인비테이션을 보내고 있는데요.&nbsp;



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="564" height="703" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/3-6.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6510" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/3-6.jpeg 564w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/3-6-241x300.jpeg 241w" sizes="(max-width: 564px) 100vw, 564px" /></figure>



1989년 봄, 여름 시즌 컬렉션 초대를 위해 발송됐던 첫 번째 인비테이션부터 지금까지, 매번 새로운 인비테이션을 발송하고 있죠.&nbsp;



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="564" height="704" data-id="6511" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/4-2.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6511" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/4-2.jpeg 564w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/4-2-240x300.jpeg 240w" sizes="(max-width: 564px) 100vw, 564px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="479" height="640" data-id="6512" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/5-4.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6512" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/5-4.jpeg 479w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/5-4-225x300.jpeg 225w" sizes="(max-width: 479px) 100vw, 479px" /></figure>
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마르지엘라의 인비테이션은 패션계에도 많은 변화를 가져왔습니다. 평범한 초대장이 아닌, 각 브랜드의 개성이 담긴 인비테이션을 발송하는 시대를 만들었죠.&nbsp;



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="736" height="736" data-id="6513" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/6-2.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6513" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/6-2.jpeg 736w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/6-2-300x300.jpeg 300w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/6-2-150x150.jpeg 150w" sizes="(max-width: 736px) 100vw, 736px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="348" height="444" data-id="6514" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/7-2.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6514" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/7-2.jpeg 348w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/7-2-235x300.jpeg 235w" sizes="(max-width: 348px) 100vw, 348px" /></figure>
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그들의 모든 인비테이션이 놀랍도록 창의적이지만, 그중에서도 가장 눈에 띄는 것들은 초대를 받은 사람이 직접 ‘특정한 행위’를 취했을 때 장소가 나타나는 것들입니다.&nbsp;



<figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="564" height="423" data-id="6516" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/8-1.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6516" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/8-1.jpeg 564w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/8-1-300x225.jpeg 300w" sizes="(max-width: 564px) 100vw, 564px" /></figure>



<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="450" height="600" data-id="6515" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/9-2.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6515" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/9-2.jpeg 450w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/9-2-225x300.jpeg 225w" sizes="(max-width: 450px) 100vw, 450px" /></figure>
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마르지엘라는 동전으로 긁고, 페이지를 넘기고, 버튼을 누르고, 퍼즐을 맞춰야 정보를 알 수 있도록 장치를 마련해서 흥미와 재미를 유도했습니다.



<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="564" height="704" src="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/10.jpeg" alt="마르지엘라-인비테이션" class="wp-image-6517" srcset="https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/10.jpeg 564w, https://glowupmag.mycafe24.com/wp-content/uploads/2024/05/10-240x300.jpeg 240w" sizes="(max-width: 564px) 100vw, 564px" /></figure>

#인비테이션

"인비테이션"

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